Personal de la D.O.P. atendiedo a los importadores
THE PROTECTED DESIGNATION OF ORIGIN RIBERA DEL JÚCAR PARTICIPATES IN A TRADE MISSION TO SPAIN WITH IMPORTERS FROM SWEDEN, DENMARK AND FINLAND.
The Protected Designation of Origin Ribera del Júcar from Cuenca continues with its commercial market introspection of the Nordic Countries, participating in a trade mission to Spain organized by the Chamber of Commerce of Cuenca on the dates of September 22nd to the 24th.
The meeting place where these commercial reunions have been taking place is a well-known restaurant in the “City of the Hanging Houses”, where the representatives of the PDO Ribera del Júcar wineries have come together with sixteen importers from Sweden, Denmark and Finland. More specifically, the wineries of this Designation of Origin that have been presenting their wines to a selection in order to then be subsequently exported to the Nordic Countries are the Cooperative Purísima Concepción from Casas de Fernando Alonso, La Magdalena from Casas de Haro and Bodegas Illana from Pozo Amargo.
The PDO Ribera del Júcar has been working in the Nordic Countries since 2004, with very good results, making presentations in these countries on numerous occasions to the representatives of the wine monopolies of Norway, Sweden and Finland. To be found among the monopolies with which the Designation has been working already are Vinmonopolet in Norway, Systembolaget in Sweden and Alko in Finland. The three monopolies import wines by way of public tenders through independent importers that hold import licenses for alcoholic beverages. Each monopoly follows its own criteria in that pertaining to evaluation, tasting and selection of the wines that are included in their range of alcoholic beverages.
The PDO exports close to sixty percent of its bottled product to more than twenty countries in the American, European, Asian and African continents.
The main activity of the trade mission to Spain is the presentation of the wines on the part of the participating wineries where the presentation takes place in the shape of individual tables. The objective behind this is to promote the visitors interest in the wines from the PDO Ribera del Júcar and to create knowledge of these in the Nordic markets.
September 24, 2010
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